B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One essential element of the B2B … Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, as well as other facts regarding modern-day B2B advertising and marketing. We discuss how the buying trip is now completely fragmented as well as the manner in which area structure can assist marketing professionals retake control… Read More
Mark Donnigan: It's going terrific, Ben. I am so delighted to be here on your show.Specifically provided the significance and the necessity of the topic we're going to be taking on over the training course of this conversation as well, which is one that I think is actually under-discussed. One that could if not elevate some brows, yet might obtain … Read More